Our culture is one which is ruled by hype. We let ourselves get excited about every little upcoming thing like it’s the greatest thing since sliced bread. So what’s wrong with that? There’s nothing with being excited for something you like. When a movie or a game you’re looking forward to is coming out soon, it’s only natural to be excited for it; but in this day in age when everything has to be the next big thing, it can be hard to tell what will be good and what will end up being a disappointment.
If everyone gives in to the feeling of hype, then they could be caught off guard if the thing they’d been waiting for turns out to be bad, and so they would be even more disappointed than usual. In this case, the point of hyping up the product in the first place is completely nullified.
Something that sort of proves the prevalence of hype in our culture is that the word’s very meaning seems to have changed over time. In the dictionary, it refers to the extravagant and exaggerated claims surrounding a product or service, but on Urban dictionary.com, hype simply means “to be excited about something”.
I guess the point I’m trying to get at,is that the underlying problem with a culture so riddled with hype is that it creates a vicious cycle; one where something tries to claim it’s the best thing there is, only for people to realize it isn’t the case, thus prompting the next big thing to claim it’s much better than the last big thing, which is ultimately proven false because of the huge amount of hype involved, and so on and so forth.